My Story: 

Hi, I'm Rickey! I currently specialize in coaching high-performing IT professionals, empowering them to elevate their fitness levels and mindset for unparalleled success in both health and career pursuits. However, it didn't start here.

My dream was to play in the NBA. I chased that dream hard until I walked on to a small Division-I college basketball team, and realized that it wasn’t in the cards. However, in the process I realized that I had a skill for meticulous preparation, having a goal oriented mindset, and being able to motivate those around me to give consistently great effort.

In 2012 I started a blog and a YouTube channel called The Left Lane Project and stumbled into the world of content creation centered around mindset, health, and fitness. Simultaneously, I was working at IBM as a business analyst. Two years later, I found myself being laid off due to my practice being absolved. 

I moved on to work for a small cybersecurity company, and in 6 months, I was laid off again due to projects not signing. Bummer right? Not exactly! This was a sign for me to do what I loved doing. I became National Academy of Sports Medicine (NASM) certified, built an online personal training company and moved to San Diego, CA. After 6 months in San Diego, my online personal training company was my full-time job. 

A year later, I began building Four Thirteen Apparel. This was a fitness apparel brand that myself and my team built to a multiple six-figure a year business. At a glance, that might not seem too impressive. However, this business started out of my studio apartment in 2017, was self-funded, all items were cut and sewn from scratch with a design time we worked with in Los Angeles, CA, and it was a primarily women’s apparel brand.

Why is this important? 

This is important because my focus has always been an unwavering commitment to setting ambitious goals, creating a course to achieve them, and cultivating better habits to aid in success. 

These days, I serve as a Lead Business Analyst for a start-up IT company that I’ve played a pivotal role in growing. I am also a certified Life Coach through the Transformation Academy. 

Working with me will elevate your fitness level and mindset for unparalleled success in both health and career pursuits. Through personalized fitness programs, targeted mindset coaching, and strategic goal-setting, I guide clients to not only achieve optimal physical well-being but also unlock untapped potential in their professional lives. Together, we navigate unexplored health and career trajectories, creating a transformative journey that aligns with their unique aspirations and challenges.